Fractional CMO for Home Services Trades & Contractors

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Over $20M in combined revenue growth for my clients

Fractional CMO for Home Services Businesses

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Generate more leads, build a dominate brand, and plan your marketing effectively. Become a lead generation powerhouse and boost top-line revenue.

A few companies I've helped grow with marketing

Clean & Dry
Place to design and collaborate in 3D
Elite Roof
Large roofing company
Framer
Framer is where teams design and publish stunning sites.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Fireflies AI
AI Notetaker for Meetings

Clean & Dry
Place to design and collaborate in 3D
Elite Roof
Large roofing company
Framer
Framer is where teams design and publish stunning sites.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Fireflies AI
AI Notetaker for Meetings

Case Studies

I’ve helped clients generate millions in revenue, 5x their lead flow, and dominate their local markets. My strategies don’t just work—they transform businesses. The results speak for themselves.

Generated $24 Million in Pipeline Value in 1 Year

All out multi-channel marketing strategy generated massive pipeline full of ripe opportunities.

Effectively layered multi-channel marketing approach

Updated branding to build credibility

Online presence that oozed premium luxury service

View Project

Generated $24 Million in Pipeline Value in 1 Year

All out multi-channel marketing strategy generated massive pipeline full of ripe opportunities.

Effectively layered multi-channel marketing approach

Updated branding to build credibility

Online presence that oozed premium luxury service

View Project

Generated $24 Million in Pipeline Value in 1 Year

All out multi-channel marketing strategy generated massive pipeline full of ripe opportunities.

Effectively layered multi-channel marketing approach

Updated branding to build credibility

Online presence that oozed premium luxury service

View Project

5x Leads from 40 per month to 200 per month

Smart advertising combined with local SEO boosted this brand to 5x monthly lead volume.

Advertising plus Local SEO

Social proof with consistent reviews for credibility

Optimized website for converting leads

View Project

5x Leads from 40 per month to 200 per month

Smart advertising combined with local SEO boosted this brand to 5x monthly lead volume.

Advertising plus Local SEO

Social proof with consistent reviews for credibility

Optimized website for converting leads

View Project

5x Leads from 40 per month to 200 per month

Smart advertising combined with local SEO boosted this brand to 5x monthly lead volume.

Advertising plus Local SEO

Social proof with consistent reviews for credibility

Optimized website for converting leads

View Project

Spend $10k and get $210k revenue in return

Efficient ad spend allocation can produce significant results for Home Services Businesses. I've show you how to develop an effective advertising strategy that produces results.

Ad budgeting & pacing for max ROI

Ad creative that works and stands out

Know what your competition is spending

View Project

Spend $10k and get $210k revenue in return

Efficient ad spend allocation can produce significant results for Home Services Businesses. I've show you how to develop an effective advertising strategy that produces results.

Ad budgeting & pacing for max ROI

Ad creative that works and stands out

Know what your competition is spending

View Project

Spend $10k and get $210k revenue in return

Efficient ad spend allocation can produce significant results for Home Services Businesses. I've show you how to develop an effective advertising strategy that produces results.

Ad budgeting & pacing for max ROI

Ad creative that works and stands out

Know what your competition is spending

View Project

Tripled organic website traffic in 9 months with SEO

Google Search and Google Business Profile is rich source of high-intent traffic for Home Services Business. This brand was all in.

Thoughtful Google Search optimization

GBP optimization and map pack rankings

Ranked in top 3 for relevant, high-volume keywords

View Project

Tripled organic website traffic in 9 months with SEO

Google Search and Google Business Profile is rich source of high-intent traffic for Home Services Business. This brand was all in.

Thoughtful Google Search optimization

GBP optimization and map pack rankings

Ranked in top 3 for relevant, high-volume keywords

View Project

Tripled organic website traffic in 9 months with SEO

Google Search and Google Business Profile is rich source of high-intent traffic for Home Services Business. This brand was all in.

Thoughtful Google Search optimization

GBP optimization and map pack rankings

Ranked in top 3 for relevant, high-volume keywords

View Project

Book a Call

Trusted by Home Services Professionals

Here's what business owners who have worked with me have to say.

Working with Brennen has been a game-changer for our business.

His strategic insight after working with so many companies has given him tactical knowledge and business experience that you can't really find anywhere.

Sienna Hewitt

CEO, Charlotte Roofers

Working with Brennen has been a game-changer for our business.

His strategic insight after working with so many companies has given him tactical knowledge and business experience that you can't really find anywhere.

Joakim Korsgaard

CEO, Crawlspace Guys

Working with Brennen has been a game-changer for our business.

His strategic insight after working with so many companies has given him tactical knowledge and business experience that you can't really find anywhere.

Maria Septimus

Owner, Cleaning

Working with Brennen has been a game-changer for our business.

His strategic insight after working with so many companies has given him tactical knowledge and business experience that you can't really find anywhere.

Giana Kenter

Founder, Home Remodeling

Working with Athos 2.0 has been a game-changer for our app's user experience.

Their innovative UI designs and seamless Framer development have elevated our product to new heights. Kudos to Athos for their expertise and dedication.

Sienna Hewitt

CEO, Tech Innovations

Working with Athos 2.0 has been a game-changer for our app's user experience.

Their innovative UI designs and seamless Framer development have elevated our product to new heights. Kudos to Athos for their expertise and dedication.

Sienna Hewitt

CEO, Tech Innovations

Hi, Home Service Business Owner —

You have a lot on your plate. You’re managing crews, keeping customers happy, and trying to keep your pipeline full. All to often, the one thing that will help you grow the most has taken the back seat - Marketing.

But without it, leads dry up, growth stalls, and the competition takes the upper hand. You know you need marketing leadership — someone who can create a clear strategy, oversee campaigns, and generate consistent results.

The problem? Hiring a full-time and skilled CMO is out of reach. So, you end up piecing it together yourself and hoping for the best.

But it doesn’t have to be this way.

I can step in as your Fractional CMO. You get all the expertise, strategy, and leadership of a top-tier marketing executive. An expert who is 100% focused on growing your business.

For the past 8+ years, I’ve helped home service businesses just like yours grow their revenue and dominate their local markets.

I know what it takes to grow a business because I’ve done it myself. I’ve seen what works and what doesn’t.

I bring that same expertise to your business as your Fractional CMO.

Not only have I used marketing to make other companies millions, I’ve personally used my tactics in local SEO and digital marketing to produce millions in revenue for my own business.

I will help you jump over the 5 biggest marketing hurdles you face: consistent leads, poor online presence, over-reliance on referrals, no long term marketing strategy, and inconsistent branding.

Together, we’ll turn your business into a lead-generation powerhouse. No more random acts of marketing. We’ll develop a clear, long-term strategy. You can focus on running your business while I handle the marketing complexities.

If you’re ready to get serious about your marketing, let’s talk. I’m only taking on a limited number of clients, so if this resonates with you, reach out today.

— Brennen

Hi, Home Service Business Owner —

You have a lot on your plate. You’re managing crews, keeping customers happy, and trying to keep your pipeline full. All to often, the one thing that will help you grow the most has taken the back seat - Marketing.

But without it, leads dry up, growth stalls, and the competition takes the upper hand. You know you need marketing leadership — someone who can create a clear strategy, oversee campaigns, and generate consistent results.

The problem? Hiring a full-time and skilled CMO is out of reach. So, you end up piecing it together yourself and hoping for the best.

But it doesn’t have to be this way.

I can step in as your Fractional CMO. You get all the expertise, strategy, and leadership of a top-tier marketing executive. An expert who is 100% focused on growing your business.

For the past 8+ years, I’ve helped home service businesses just like yours grow their revenue and dominate their local markets.

I know what it takes to grow a business because I’ve done it myself. I’ve seen what works and what doesn’t.

I bring that same expertise to your business as your Fractional CMO.

Not only have I used marketing to make other companies millions, I’ve personally used my tactics in local SEO and digital marketing to produce millions in revenue for my own business.

I will help you jump over the 5 biggest marketing hurdles you face: consistent leads, poor online presence, over-reliance on referrals, no long term marketing strategy, and inconsistent branding.

Together, we’ll turn your business into a lead-generation powerhouse. No more random acts of marketing. We’ll develop a clear, long-term strategy. You can focus on running your business while I handle the marketing complexities.

If you’re ready to get serious about your marketing, let’s talk. I’m only taking on a limited number of clients, so if this resonates with you, reach out today.

— Brennen

Hi, Home Service Business Owner —

You have a lot on your plate. You’re managing crews, keeping customers happy, and trying to keep your pipeline full. All to often, the one thing that will help you grow the most has taken the back seat - Marketing.

But without it, leads dry up, growth stalls, and the competition takes the upper hand. You know you need marketing help — someone who can create a clear strategy, oversee campaigns, and generate consistent results.

The problem? Hiring a full-time and skilled CMO is out of reach. So, you end up piecing it together yourself, running ads, and hoping for the best.

But it doesn’t have to be this way.

I can step in as your Fractional CMO. You get all the expertise, strategy, and leadership of a top-tier marketing executive. An expert who is 100% focused on growing your business.

For the past 8+ years, I’ve helped home service businesses just like yours grow their revenue and dominate their local markets.

I know what it takes to grow a business because I’ve done it myself. I’ve seen what works and what doesn’t.

I bring that same expertise to your business as your Fractional CMO.

Not only have I used marketing to make other companies millions, I’ve personally used my tactics in local SEO and digital marketing to produce millions in revenue for my own business.

I will help you jump over the 5 biggest marketing hurdles you face: consistent leads, poor online presence, over-reliance on referrals, no long term marketing strategy, and inconsistent branding.

Together, we’ll turn your business into a lead-generation powerhouse. No more random acts of marketing. We’ll develop a clear, long-term strategy. You can focus on running your business while I handle the marketing complexities.

If you’re ready to get serious about your marketing, let’s talk. I’m only taking on a limited number of clients, so if this resonates with you, reach out today.

— Brennen

Hi, Home Service Business Owner —

You have a lot on your plate. You’re managing crews, keeping customers happy, and trying to keep your pipeline full. All to often, the one thing that will help you grow the most has taken the back seat - Marketing.

But without it, leads dry up, growth stalls, and the competition takes the upper hand. You know you need marketing leadership — someone who can create a clear strategy, oversee campaigns, and generate consistent results.

The problem? Hiring a full-time and skilled CMO is out of reach. So, you end up piecing it together yourself and hoping for the best.

But it doesn’t have to be this way.

I can step in as your Fractional CMO. You get all the expertise, strategy, and leadership of a top-tier marketing executive. An expert who is 100% focused on growing your business.

For the past 8+ years, I’ve helped home service businesses just like yours grow their revenue and dominate their local markets.

I know what it takes to grow a business because I’ve done it myself. I’ve seen what works and what doesn’t.

I bring that same expertise to your business as your Fractional CMO.

Not only have I used marketing to make other companies millions, I’ve personally used my tactics in local SEO and digital marketing to produce millions in revenue for my own business.

I will help you jump over the 5 biggest marketing hurdles you face: consistent leads, poor online presence, over-reliance on referrals, no long term marketing strategy, and inconsistent branding.

Together, we’ll turn your business into a lead-generation powerhouse. No more random acts of marketing. We’ll develop a clear, long-term strategy. You can focus on running your business while I handle the marketing complexities.

If you’re ready to get serious about your marketing, let’s talk. I’m only taking on a limited number of clients, so if this resonates with you, reach out today.

— Brennen

Proven Process for Fractional Marketing Services

This will outline the typical steps in the process for how we go from 0 to 60 with your marketing strategy and revenue growth. First, we have an essential discovery period that will set the foundation. Then we develop a custom marketing strategy for your business, complete with implementation steps and goals to be tracked against that work.

Discovery

First, let's dive into your business and perform a comprehensive audit to set current benchmarks. I'll learn about your specific challenges, needs, aspirations, and goals. This sets the foundation for developing a unique marketing strategy for your service business. I'll be gathering essential information during this sprint.

Custom Marketing Strategy

Custom Strategy

I will layout a comprehensive multi-channel strategic roadmap. After competitor analysis and a thorough understanding of where your business stands, I will recommend most impactful channels for growth and detail how to get there.

Campaign Planning

Planning is essential to making sure campaigns run smoothly and a high attention to detail is applied. This will be detailed down to 90 day plans for execution and high-level marketing plan for maximal results. I will collaborate with your team and/or vendors to effective execution.

Oversight

The hardest part about a plan is sticking to it and having someone driving accountability. I will provide executive-level oversight and monitoring into your marketing work. Challenges will arise and I'll troubleshoot those along with optimizing campaigns performance as valuable data is returned. I'll keep everything on track so you can focus on providing the best service to your customers and running your teams.

Performance Tracking

Data gives us a look as to how things are performing. These insights are important to analyze and decipher in order to continue optimizing campaign efforts. This is where real results are tracked and reported. We'll know what is working, what's not, and how to adjust to meet our goals.

Services

Custom marketing strategy development

The go-to marketing expert to build a high-level marketing plan for your Home Services Business.

Book a Call

Strategic Marketing

Campaign Oversight

Growth Advisory

Accountability

Custom marketing strategy development

The go-to marketing expert to build a high-level marketing plan for your Home Services Business.

Book a Call

Strategic Marketing

Campaign Oversight

Growth Advisory

Accountability

Custom marketing strategy development

The go-to marketing expert to build a high-level marketing plan for your Home Services Business.

Book a Call

Strategic Marketing

Campaign Oversight

Growth Advisory

Accountability

Services

Custom marketing strategy development

The go-to marketing expert to build a high-level marketing plan for your Home Services Business.

Book a Call

Strategic Marketing

Campaign Oversight

Growth Advisory

Accountability

Fractional CMO Rates

Starter

$2250

/month

8 Hours | 2 hours per week

8 Hours | 2 hours p/week

Ideal for businesses needing foundational marketing leadership with limited resources

Book Intro Call

Accelerator

$5000

/month

20 Hours | 5 hours per week

20 Hours | 5 hours p/week

Ideal for businesses looking to scale lead generation and willing to invest

Book Intro Call

Dominator

$9000

/month

40 Hours | 10 hours per week

40 Hours | 10 hours p/week

Ideal for businesses ready for a dedicated marketing leader to build lead generation machine

Book Intro Call

Hourly Consultation

$315

per hour

Not ready to go all-in yet? Book a one-time consultation.

Gain clarity and actionable strategies that can directly impact your top-line.

Includes follow-up notes summarizing key takeaways

Book a Consultation Call

Strategic Roadmap Intensive

$12500

/ one time

A one-time engagement designed to give your business a comprehensive marketing strategy, clear benchmarks, and actionable recommendations tailored to your goals.

Strategic Goals & Priorities

Marketing Benchmarks

Channel & Campaign Recommendations

Budget Guidance

Action Plan

Reserve Spot Today

Additional Offerings

Hourly Consultation

$315

per hour

Not ready to go all-in yet? Book a one-time consultation.

Gain clarity and actionable strategies that can directly impact your top-line.

Includes follow-up notes summarizing key takeaways

Book a Consultation Call

JOIN THE WAITING LIST

Exclusive Community

Join this exclusive community for Home Service Business Owners. Spaces will be limited—join the list now to get early access and special founder pricing.

Access to exclusive content (templates, guides, checklists)

Live Q&A and Masterminds

Guest Experts

A peer-to-peer network of home service business owners

Discounts on consultations and retainers.

Reserve Spot Today

In-Depth Marketing Resources

Top 5 Marketing Hurdles for Home Services Businesses

Learn how to overcome the 5 biggest marketing hurdles Home Services businesses face.

Ultimate Guide to Local SEO for Home Services

Learn how to dominate the map, get more traffic and your phone ringing off the hook.

Why Your Branding Sucks and How to Fix It

Make your mark with consistent branding across the internet and watch revenue soar!

Common Questions about Fractional Marketing

What is a fractional CMO?

A fractional CMO (Chief Marketing Officer) is an executive level marketing expert that works for you on a part-time basis. There’s a point in the scaling of a business where you need expert level guidance but don’t have the capital to hire a full-time executive for $300k/year. You hire me to work a certain number of hours each month in order to fill that gap in expertise. I become your CMO to help you grow to the next level where you can afford to bring that executive on full time. As your fractional marketing quarterback, I’ll create a game plan that gets all your players—your agency, your internal team, your tools—working toward the same goal. Instead of you spending hours trying to figure out what’s working, I’ll analyze the data and tell you exactly what’s driving results and what isn’t. Think of it this way: I step in to provide the leadership and clarity you need, saving you time and money. With me leading your marketing team, you’ll stop guessing and start seeing steady, predictable growth—more leads, more calls, and more jobs booked.

What is a fractional CMO?

How do I know if I need a fractional CMO?

What value does a Fractional CMO bring?

Why should I trust you?

What services do you offer?

Do you work with specific types of home service businesses?

How will you improve my lead generation?

Do you handle the execution of marketing campaigns?

Can you work with my existing marketing team or agency?

I have agency and they’re doing pretty good, why do I need a fractional CMO?

How soon will I see results?

What’s your onboarding process like?

Do you provide regular updates?

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