Fractional CMO for Home Services Trades & Contractors

Case Studies

Rates

FAQ

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Over $20M in combined revenue growth for my clients

Revenue-Driven Fractional CMO for Home Services

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I help $2M-$20M+ Home Service businesses build a scalable revenue machine that generates more leads, converts more jobs, and lowers customer acquisition costs (CAC)—without the overhead of a full-time CMO.

Everything You Need to Know — Up Front

Who Are You?

I'm Brennen and I’m a revenue-focused CMO for home services businesses in the $2M to $20M+ range. I ran a web design & digital marketing agency for 10 years and still actively involved.

What Do You Do?

I act as your fractional CMO — bringing a proven plan to take marketing off your plate, help you grow your business, get more jobs booked, and build a revenue generation machine.

How Do I Know If I’m a Fit?

Does this sound like you?

“I’m not a marketing expert.”
“Where should I spend more?”
“I'm not sure what's working.”
“Does my traditional marketing align with my digital strategy?”

See If You're a Fit

How Do I Engage With You?

I offer 3 different hourly monthly retainers and hourly coaching options. First step is to book a call with me to discuss! We'll talk about your pain points and see if I can help you.

Book a Call

What Are Your Rates?

I charge $250/hour. First packages starts at $3500/month for 20 hours. Hourly rate reduces with more hours purchased. You'll make that investment back very quickly.

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VIDEO COMING SOON

Case Studies

I’ve helped clients generate millions in revenue, 5x their lead flow, and dominate their local markets. My strategies don’t just work—they transform businesses. The results speak for themselves.

Generated $24 Million in Pipeline Value in 1 Year

All out multi-channel marketing strategy generated massive pipeline full of ripe opportunities.

Effectively layered multi-channel marketing approach

Updated branding to build credibility

Online presence that oozed premium luxury service

View Project

Generated $24 Million in Pipeline Value in 1 Year

All out multi-channel marketing strategy generated massive pipeline full of ripe opportunities.

Effectively layered multi-channel marketing approach

Updated branding to build credibility

Online presence that oozed premium luxury service

View Project

Generated $24 Million in Pipeline Value in 1 Year

All out multi-channel marketing strategy generated massive pipeline full of ripe opportunities.

Effectively layered multi-channel marketing approach

Updated branding to build credibility

Online presence that oozed premium luxury service

View Project

5x Leads from 40 per month to 200 per month

Smart advertising combined with local SEO boosted this brand to 5x monthly lead volume.

Advertising plus Local SEO

Social proof with consistent reviews for credibility

Optimized website for converting leads

View Project

5x Leads from 40 per month to 200 per month

Smart advertising combined with local SEO boosted this brand to 5x monthly lead volume.

Advertising plus Local SEO

Social proof with consistent reviews for credibility

Optimized website for converting leads

View Project

5x Leads from 40 per month to 200 per month

Smart advertising combined with local SEO boosted this brand to 5x monthly lead volume.

Advertising plus Local SEO

Social proof with consistent reviews for credibility

Optimized website for converting leads

View Project

Spend $10k and get $210k revenue in return

Efficient ad spend allocation can produce significant results for Home Services Businesses. I've show you how to develop an effective advertising strategy that produces results.

Ad budgeting & pacing for max ROI

Ad creative that works and stands out

Know what your competition is spending

View Project

Spend $10k and get $210k revenue in return

Efficient ad spend allocation can produce significant results for Home Services Businesses. I've show you how to develop an effective advertising strategy that produces results.

Ad budgeting & pacing for max ROI

Ad creative that works and stands out

Know what your competition is spending

View Project

Spend $10k and get $210k revenue in return

Efficient ad spend allocation can produce significant results for Home Services Businesses. I've show you how to develop an effective advertising strategy that produces results.

Ad budgeting & pacing for max ROI

Ad creative that works and stands out

Know what your competition is spending

View Project

Tripled organic website traffic in 9 months with SEO

Google Search and Google Business Profile is rich source of high-intent traffic for Home Services Business. This brand was all in.

Thoughtful Google Search optimization

GBP optimization and map pack rankings

Ranked in top 3 for relevant, high-volume keywords

View Project

Tripled organic website traffic in 9 months with SEO

Google Search and Google Business Profile is rich source of high-intent traffic for Home Services Business. This brand was all in.

Thoughtful Google Search optimization

GBP optimization and map pack rankings

Ranked in top 3 for relevant, high-volume keywords

View Project

Tripled organic website traffic in 9 months with SEO

Google Search and Google Business Profile is rich source of high-intent traffic for Home Services Business. This brand was all in.

Thoughtful Google Search optimization

GBP optimization and map pack rankings

Ranked in top 3 for relevant, high-volume keywords

View Project

Book a Call

Hi, Home Service Business Owner —

You have a lot on your plate. You’re managing crews, keeping customers happy, and trying to keep your pipeline full.

Does this sound like you?

“I’m not a marketing expert.”  
“I don’t have time to manage marketing.”  
“Where I should spend more money?”  
“Agencies are hard to manage.”  
“How do I align traditional marketing with my digital strategy?”

You might be feeling:

Like there’s no clear accountability for marketing ROI. Like competitors are outpacing you. Overwhelmed by tools, metrics, and conflicting advice. Unsure how to scale marketing without wasting money. Stuck trying to align marketing with sales and customer service. Worried that leads—and revenue—are slipping through the cracks.

To most business owners, marketing feels like a black box. It’s a lot of guessing, random tactics, and crossed fingers. They don’t really know what’s working. The right numbers aren’t being tracked — and that creates stress, because every month feels like starting from zero. Chasing new leads.

I come in and help owners stop guessing and start measuring. I build real systems that generate more leads, convert more jobs, and actually lower customer acquisition costs.

If you work with me, you’ll stop wasting money on low ROI marketing and make every marketing dollar work harder. I identify and fix leaky revenue buckets across marketing, customer service, and sales to build a revenue growth engine.

As your CMO, I’ll help your brand dominate across digital, tv, print, and other traditional marketing channels so you stand out and win more business.

I started and ran a web design and digital marketing agency for 10 years, and now I work with $2M to $20M+ companies to turn marketing from a mystery into a machine — one that’s aligned with sales, customer service, and operations, so the whole business grows more smoothly and profitably.

I’m focused on building long term revenue growth and profitability for companies, not just getting leads.

If you’re ready to get serious about your marketing, let’s talk. I’m only taking on a limited number of clients, so if this resonates with you, reach out today.

— Brennen

Hi, Home Service Business Owner —

You have a lot on your plate. You’re managing crews, keeping customers happy, and trying to keep your pipeline full.

Does this sound like you?

“I’m not a marketing expert.”  
“I don’t have time to manage marketing.”  
“Where I should spend more money?”  
“Agencies are hard to manage.”  
“How do I align traditional marketing with my digital strategy?”

You might be feeling:

Like there’s no clear accountability for marketing ROI. Like competitors are outpacing you. Overwhelmed by tools, metrics, and conflicting advice. Unsure how to scale marketing without wasting money. Stuck trying to align marketing with sales and customer service. Worried that leads—and revenue—are slipping through the cracks.

To most business owners, marketing feels like a black box. It’s a lot of guessing, random tactics, and crossed fingers. They don’t really know what’s working. The right numbers aren’t being tracked — and that creates stress, because every month feels like starting from zero. Chasing new leads.

I come in and help owners stop guessing and start measuring. I build real systems that generate more leads, convert more jobs, and actually lower customer acquisition costs.

If you work with me, you’ll stop wasting money on low ROI marketing and make every marketing dollar work harder. I identify and fix leaky revenue buckets across marketing, customer service, and sales to build a revenue growth engine.

As your CMO, I’ll help your brand dominate across digital, tv, print, and other traditional marketing channels so you stand out and win more business.

I started and ran a web design and digital marketing agency for 10 years, and now I work with $2M to $20M+ companies to turn marketing from a mystery into a machine — one that’s aligned with sales, customer service, and operations, so the whole business grows more smoothly and profitably.

I’m focused on building long term revenue growth and profitability for companies, not just getting leads.

If you’re ready to get serious about your marketing, let’s talk. I’m only taking on a limited number of clients, so if this resonates with you, reach out today.

— Brennen

Hi, Home Service Business Owner —

You have a lot on your plate. You’re managing crews, keeping customers happy, and trying to keep your pipeline full.

Does this sound like you?

“I’m not a marketing expert.”  
“I don’t have time to manage marketing.”  
“Where I should spend more money?”  
“Agencies are hard to manage.”  
“How do I align traditional marketing with my digital strategy?”

You might be feeling:

Like there’s no clear accountability for marketing ROI. Like competitors are outpacing you. Overwhelmed by tools, metrics, and conflicting advice. Unsure how to scale marketing without wasting money. Stuck trying to align marketing with sales and customer service. Worried that leads—and revenue—are slipping through the cracks.

To most business owners, marketing feels like a black box. It’s a lot of guessing, random tactics, and crossed fingers. They don’t really know what’s working. The right numbers aren’t being tracked — and that creates stress, because every month feels like starting from zero. Chasing new leads.

I come in and help owners stop guessing and start measuring. I build real systems that generate more leads, convert more jobs, and actually lower customer acquisition costs.

If you work with me, you’ll stop wasting money on low ROI marketing and make every marketing dollar work harder. I identify and fix leaky revenue buckets across marketing, customer service, and sales to build a revenue growth engine.

As your CMO, I’ll help your brand dominate across digital, tv, print, and other traditional marketing channels so you stand out and win more business.

I started and ran a web design and digital marketing agency for 10 years, and now I work with $2M to $20M+ companies to turn marketing from a mystery into a machine — one that’s aligned with sales, customer service, and operations, so the whole business grows more smoothly and profitably.

I’m focused on building long term revenue growth and profitability for companies, not just getting leads.

If you’re ready to get serious about your marketing, let’s talk. I’m only taking on a limited number of clients, so if this resonates with you, reach out today.

— Brennen

Hi, Home Service Business Owner —

You have a lot on your plate. You’re managing crews, keeping customers happy, and trying to keep your pipeline full.

Does this sound like you?

“I’m not a marketing expert.”  
“I don’t have time to manage marketing.”  
“Where I should spend more money?”  
“Agencies are hard to manage.”  
“How do I align traditional marketing with my digital strategy?”

You might be feeling:

Like there’s no clear accountability for marketing ROI. Like competitors are outpacing you. Overwhelmed by tools, metrics, and conflicting advice. Unsure how to scale marketing without wasting money. Stuck trying to align marketing with sales and customer service. Worried that leads—and revenue—are slipping through the cracks.

To most business owners, marketing feels like a black box. It’s a lot of guessing, random tactics, and crossed fingers. They don’t really know what’s working. The right numbers aren’t being tracked — and that creates stress, because every month feels like starting from zero. Chasing new leads.

I come in and help owners stop guessing and start measuring. I build real systems that generate more leads, convert more jobs, and actually lower customer acquisition costs.

If you work with me, you’ll stop wasting money on low ROI marketing and make every marketing dollar work harder. I identify and fix leaky revenue buckets across marketing, customer service, and sales to build a revenue growth engine.

As your CMO, I’ll help your brand dominate across digital, tv, print, and other traditional marketing channels so you stand out and win more business.

I started and ran a web design and digital marketing agency for 10 years, and now I work with $2M to $20M+ companies to turn marketing from a mystery into a machine — one that’s aligned with sales, customer service, and operations, so the whole business grows more smoothly and profitably.

I’m focused on building long term revenue growth and profitability for companies, not just getting leads.

If you’re ready to get serious about your marketing, let’s talk. I’m only taking on a limited number of clients, so if this resonates with you, reach out today.

— Brennen

Proven Process for Fractional Marketing Services

This will outline the typical steps in the process for how we go from 0 to 60 with your marketing strategy and revenue growth. First, we have an essential discovery period that will set the foundation. Then we develop a custom marketing strategy for your business, complete with implementation steps and goals to be tracked against that work.

Discovery

First, let's dive into your business and perform a comprehensive audit to set current benchmarks. I'll learn about your specific challenges, needs, aspirations, and goals. This sets the foundation for developing a unique marketing strategy for your service business. I'll be gathering essential information during this sprint.

Custom Marketing Strategy

Custom Strategy

I will layout a comprehensive multi-channel strategic roadmap. After competitor analysis and a thorough understanding of where your business stands, I will recommend most impactful channels for growth and detail how to get there.

Campaign Planning

Planning is essential to making sure campaigns run smoothly and a high attention to detail is applied. This will be detailed down to 90 day plans for execution and high-level marketing plan for maximal results. I will collaborate with your team and/or vendors to effective execution.

Oversight

The hardest part about a plan is sticking to it and having someone driving accountability. I will provide executive-level oversight and monitoring into your marketing work. Challenges will arise and I'll troubleshoot those along with optimizing campaigns performance as valuable data is returned. I'll keep everything on track so you can focus on providing the best service to your customers and running your teams.

Performance Tracking

Data gives us a look as to how things are performing. These insights are important to analyze and decipher in order to continue optimizing campaign efforts. This is where real results are tracked and reported. We'll know what is working, what's not, and how to adjust to meet our goals.

Services

Custom marketing strategy development

The go-to marketing expert to build a high-level marketing plan for your Home Services Business.

Book a Call

Strategic Marketing

Campaign Oversight

Growth Advisory

Accountability

Custom marketing strategy development

The go-to marketing expert to build a high-level marketing plan for your Home Services Business.

Book a Call

Strategic Marketing

Campaign Oversight

Growth Advisory

Accountability

Custom marketing strategy development

The go-to marketing expert to build a high-level marketing plan for your Home Services Business.

Book a Call

Strategic Marketing

Campaign Oversight

Growth Advisory

Accountability

Services

Custom marketing strategy development

The go-to marketing expert to build a high-level marketing plan for your Home Services Business.

Book a Call

Strategic Marketing

Campaign Oversight

Growth Advisory

Accountability

Fractional CMO Rates

Starter

$3500

/month

20 Hours | 5 hours per week

8 Hours | 2 hours p/week

Ideal for businesses needing foundational marketing leadership with limited resources

Book Intro Call

Accelerator

$7000

/month

40 Hours | 10 hours per week

20 Hours | 5 hours p/week

Ideal for businesses looking to scale lead generation and willing to invest

Book Intro Call

Dominator

$8400

/month

48 Hours | 12 hours per week

40 Hours | 10 hours p/week

Ideal for businesses ready for a dedicated marketing leader to build lead generation machine

Book Intro Call

Hourly Consultation

$250

per hour

Not ready to go all-in yet? Book a one-time consultation.

Gain clarity and actionable strategies that can directly impact your top-line.

Includes follow-up notes summarizing key takeaways

Book a Consultation Call

Strategic Roadmap Intensive

$12500

/ one time

A one-time engagement designed to give your business a comprehensive marketing strategy, clear benchmarks, and actionable recommendations tailored to your goals.

Strategic Goals & Priorities

Marketing Benchmarks

Channel & Campaign Recommendations

Budget Guidance

Action Plan

Reserve Spot Today

Additional Offerings

Hourly Consultation

$315

per hour

Not ready to go all-in yet? Book a one-time consultation.

Gain clarity and actionable strategies that can directly impact your top-line.

Includes follow-up notes summarizing key takeaways

Book a Consultation Call

JOIN THE WAITING LIST

Exclusive Community

Join this exclusive community for Home Service Business Owners. Spaces will be limited—join the list now to get early access and special founder pricing.

Access to exclusive content (templates, guides, checklists)

Live Q&A and Masterminds

Guest Experts

A peer-to-peer network of home service business owners

Discounts on consultations and retainers.

Reserve Spot Today

In-Depth Marketing Resources

Top 5 Marketing Hurdles for Home Services Businesses

Learn how to overcome the 5 biggest marketing hurdles Home Services businesses face.

Ultimate Guide to Local SEO for Home Services

Learn how to dominate the map, get more traffic and your phone ringing off the hook.

Why Your Branding Sucks and How to Fix It

Make your mark with consistent branding across the internet and watch revenue soar!

Common Questions about Fractional Marketing

What is a fractional CMO?

A fractional CMO (Chief Marketing Officer) is an executive level marketing expert that works for you on a part-time basis. There’s a point in the scaling of a business where you need expert level guidance but don’t have the capital to hire a full-time executive for $300k/year. You hire me to work a certain number of hours each month in order to fill that gap in expertise. I become your CMO to help you grow to the next level where you can afford to bring that executive on full time. As your fractional marketing quarterback, I’ll create a game plan that gets all your players—your agency, your internal team, your tools—working toward the same goal. Instead of you spending hours trying to figure out what’s working, I’ll analyze the data and tell you exactly what’s driving results and what isn’t. Think of it this way: I step in to provide the leadership and clarity you need, saving you time and money. With me leading your marketing team, you’ll stop guessing and start seeing steady, predictable growth—more leads, more calls, and more jobs booked.

What is a fractional CMO?

How do I know if I need a fractional CMO?

What value does a Fractional CMO bring?

Why should I trust you?

What services do you offer?

Do you work with specific types of home service businesses?

How will you improve my lead generation?

Do you handle the execution of marketing campaigns?

Can you work with my existing marketing team or agency?

I have agency and they’re doing pretty good, why do I need a fractional CMO?

How soon will I see results?

What’s your onboarding process like?

Do you provide regular updates?

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Upgrade Your Marketing and Drive More Revenue

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Partner: Lazarus Design Team

Over $20M in combined revenue growth for my clients

Everything You Need to Know — Up Front

Everything You Need to Know — Up Front

Who Are You?

What Do You Do?

How Do I Know If I’m a Fit?

How Do I Engage With You?

What Are Your Rates?

VIDEO COMING SOON

Case Studies

Case Studies

Generated $24 Million in Pipeline Value in 1 Year

Generated $24 Million in Pipeline Value in 1 Year

Generated $24 Million in Pipeline Value in 1 Year

5x Leads from 40 per month to 200 per month

5x Leads from 40 per month to 200 per month

5x Leads from 40 per month to 200 per month

Spend $10k and get $210k revenue in return

Spend $10k and get $210k revenue in return

Spend $10k and get $210k revenue in return

Tripled organic website traffic in 9 months with SEO

Tripled organic website traffic in 9 months with SEO

Tripled organic website traffic in 9 months with SEO

Hi, Home Service Business Owner —

You have a lot on your plate. You’re managing crews, keeping customers happy, and trying to keep your pipeline full.

Does this sound like you?

“I’m not a marketing expert.” “I don’t have time to manage marketing.” “Where I should spend more money?” “Agencies are hard to manage.” “How do I align traditional marketing with my digital strategy?”

You might be feeling:

I come in and help owners stop guessing and start measuring. I build real systems that generate more leads, convert more jobs, and actually lower customer acquisition costs.

If you work with me, you’ll stop wasting money on low ROI marketing and make every marketing dollar work harder. I identify and fix leaky revenue buckets across marketing, customer service, and sales to build a revenue growth engine.

As your CMO, I’ll help your brand dominate across digital, tv, print, and other traditional marketing channels so you stand out and win more business.

I started and ran a web design and digital marketing agency for 10 years, and now I work with $2M to $20M+ companies to turn marketing from a mystery into a machine — one that’s aligned with sales, customer service, and operations, so the whole business grows more smoothly and profitably.

I’m focused on building long term revenue growth and profitability for companies, not just getting leads.

If you’re ready to get serious about your marketing, let’s talk. I’m only taking on a limited number of clients, so if this resonates with you, reach out today.

— Brennen

Hi, Home Service Business Owner —

You have a lot on your plate. You’re managing crews, keeping customers happy, and trying to keep your pipeline full.

Does this sound like you?

“I’m not a marketing expert.” “I don’t have time to manage marketing.” “Where I should spend more money?” “Agencies are hard to manage.” “How do I align traditional marketing with my digital strategy?”

You might be feeling:

I come in and help owners stop guessing and start measuring. I build real systems that generate more leads, convert more jobs, and actually lower customer acquisition costs.

If you work with me, you’ll stop wasting money on low ROI marketing and make every marketing dollar work harder. I identify and fix leaky revenue buckets across marketing, customer service, and sales to build a revenue growth engine.

As your CMO, I’ll help your brand dominate across digital, tv, print, and other traditional marketing channels so you stand out and win more business.

I started and ran a web design and digital marketing agency for 10 years, and now I work with $2M to $20M+ companies to turn marketing from a mystery into a machine — one that’s aligned with sales, customer service, and operations, so the whole business grows more smoothly and profitably.

I’m focused on building long term revenue growth and profitability for companies, not just getting leads.

If you’re ready to get serious about your marketing, let’s talk. I’m only taking on a limited number of clients, so if this resonates with you, reach out today.

— Brennen

Hi, Home Service Business Owner —

You have a lot on your plate. You’re managing crews, keeping customers happy, and trying to keep your pipeline full.

Does this sound like you?

“I’m not a marketing expert.” “I don’t have time to manage marketing.” “Where I should spend more money?” “Agencies are hard to manage.” “How do I align traditional marketing with my digital strategy?”

You might be feeling:

I come in and help owners stop guessing and start measuring. I build real systems that generate more leads, convert more jobs, and actually lower customer acquisition costs.

If you work with me, you’ll stop wasting money on low ROI marketing and make every marketing dollar work harder. I identify and fix leaky revenue buckets across marketing, customer service, and sales to build a revenue growth engine.

As your CMO, I’ll help your brand dominate across digital, tv, print, and other traditional marketing channels so you stand out and win more business.

I started and ran a web design and digital marketing agency for 10 years, and now I work with $2M to $20M+ companies to turn marketing from a mystery into a machine — one that’s aligned with sales, customer service, and operations, so the whole business grows more smoothly and profitably.

I’m focused on building long term revenue growth and profitability for companies, not just getting leads.

If you’re ready to get serious about your marketing, let’s talk. I’m only taking on a limited number of clients, so if this resonates with you, reach out today.

— Brennen

Hi, Home Service Business Owner —

You have a lot on your plate. You’re managing crews, keeping customers happy, and trying to keep your pipeline full.

Does this sound like you?

“I’m not a marketing expert.” “I don’t have time to manage marketing.” “Where I should spend more money?” “Agencies are hard to manage.” “How do I align traditional marketing with my digital strategy?”

You might be feeling:

I come in and help owners stop guessing and start measuring. I build real systems that generate more leads, convert more jobs, and actually lower customer acquisition costs.

If you work with me, you’ll stop wasting money on low ROI marketing and make every marketing dollar work harder. I identify and fix leaky revenue buckets across marketing, customer service, and sales to build a revenue growth engine.

As your CMO, I’ll help your brand dominate across digital, tv, print, and other traditional marketing channels so you stand out and win more business.

I started and ran a web design and digital marketing agency for 10 years, and now I work with $2M to $20M+ companies to turn marketing from a mystery into a machine — one that’s aligned with sales, customer service, and operations, so the whole business grows more smoothly and profitably.

I’m focused on building long term revenue growth and profitability for companies, not just getting leads.

If you’re ready to get serious about your marketing, let’s talk. I’m only taking on a limited number of clients, so if this resonates with you, reach out today.

— Brennen

Proven Process for Fractional Marketing Services

Fractional CMO Rates

Fractional CMO Rates

Additional Offerings

In-Depth Marketing Resources

In-Depth Marketing Resources

Top 5 Marketing Hurdles for Home Services Businesses

Ultimate Guide to Local SEO for Home Services

Why Your Branding Sucks and How to Fix It

“I’m not a marketing expert.”  
“I don’t have time to manage marketing.”  
“Where I should spend more money?”  
“Agencies are hard to manage.”  
“How do I align traditional marketing with my digital strategy?”

“I’m not a marketing expert.”  
“I don’t have time to manage marketing.”  
“Where I should spend more money?”  
“Agencies are hard to manage.”  
“How do I align traditional marketing with my digital strategy?”

“I’m not a marketing expert.”  
“I don’t have time to manage marketing.”  
“Where I should spend more money?”  
“Agencies are hard to manage.”  
“How do I align traditional marketing with my digital strategy?”

“I’m not a marketing expert.”  
“I don’t have time to manage marketing.”  
“Where I should spend more money?”  
“Agencies are hard to manage.”  
“How do I align traditional marketing with my digital strategy?”